When makers enter the NZ Ice Cream & Gelato Awards they agree to abide by the NZ Ice Cream Association’s Medal Use Guidelines.

These guidelines have been developed to protect the integrity and credibility of the NZ Ice Cream & Gelato Awards and allow the New Zealand Ice Cream Association (NZICA) to build maximum equity in the competition and ensure makers using the Medals receive maximium value from their application to pack and use in marketing.

GUIDELINES

Download the complete Guidelines from here.

ABRIDGED GUIDELINES

a. Any advertising, promotion or publicity relating to or referring to the NZ Ice Cream & Gelato Awards must not be false, misleading or deceptive. 

b. Only the image of the NZ Ice Cream & Gelato Awards medal logo, as supplied by the NZICA, shall be used to advertise the respective award medal won by a product entered in the NZ Ice Cream & Gelato Awards. 

c. The NZ Ice Cream & Gelato Awards medal logo remains the intellectual property of the NZICA and must not be changed without written consent from the NZICA Executive Committee. 

d. When the medal logo is incorporated into product labelling or promotional material, it must only be used in conjunction with the product which has won the respective award, and without any changes to the formulation of the awarded product. 

e. When promoting the award (in either owned channels or paid channels), there must be a mention of the year that the award was won. 

f. There is a maximum promotion period of THREE years, post the date of receiving the award, for promoting the award including packaging, websites, emails, signage, promotions, presentations, digital and social platforms. 

g. Examples of appropriate wording for promoting the NZ Ice Cream & Gelato Awards, are as follows: 

Supreme Award: “Supreme Champion or Supreme Boutique Champion, as judged at the (insert date) NZ Ice Cream & Gelato Awards” 

Category Award: “Best (flavour/product), as judged at the (insert date) NZ Ice Cream & Gelato Awards” 

Gold or Silver Awards: “Gold/Silver award winner, as judged at the (insert date) NZ Ice Cream & Gelato Awards” 

h. Under no circumstances may a NZICA member, entrant or award winner in its publicity refer to the results of other entrants. There should be no mention of results other than their own. 

i. Under no circumstances should a NZICA member, entrant or award winner invent or develop new awards and/or logos in representing results obtained from the NZ Ice Cream & Gelato Awards, without permission from the NZICA Executive Committee; nor should a NZICA member, entrant or award winner invent or develop awards and/or logos inferring national recognition even if no mention of the NZ Ice Cream & Gelato Awards is made. 

j) It is expected that all those involved with promoting the awards, marketing, PR and social media teams or agencies are fully briefed on these conditions. 

k) The NZICA Executive Committee has the mandate to take appropriate sanction against any member, entrant or award winner found to be breaching these guidelines.